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Category: Publishing news

Succes Stories: Cliché Magazine Newsstand App

Today we start a series of short presentations of magazines available for iPad thanks to the PressPad self mobile publishing tool. Those apps look great and reading them gives a lot of pleasure. Thats why we decided to present them a little bit.

Cliché magazine is devoted to fashion, lifestyle and ways of spending your free time. It is always full of unique photos and exquisite articles on music and culture. This is how the editorial staff describes the magazine:

The Daily is Closing Down. It Wouldn’t if It Started in 2012

Today marks a milestone day for publishing. Newscorp’s The Daily is winding down operations.

Nate Hoffelder from The Digital Reader:

The Daily launched in early 2011 amidst a lot of fanfare, hype, and a massive advertising campaign. It expanded beyond the iPad in early 2012 with new Android apps, but clearly it was not growing fast enough nor was it currently covering its costs. It was reportedly losing 30 million dollars a year.

Newsweek Goes All-digital Next Year

Very interesting decision by Newsweek:

We are announcing this morning an important development at Newsweek and The Daily Beast. Newsweek will transition to an all-digital format in early 2013. As part of this transition, the last print edition in the United States will be our Dec. 31 issue.

Newsweek will be renamed to Newsweek Global and published via The Daily Beast, most e-reades and OSes out there. We see this as a very important milestone in publishing history. We believe Newsweek is going to do just fine, since 2013 is seen as a year of change. This is going to be a year when publishers either move digital or will be forced to close/scale down businesses. This is how Baba Shetty of The Daily Beast sees it as well:

Journalism.co.uk on Newsstand Approach

Journalism’s Sarah Marshall gathered in one article opinions about publishing with Apple’s iOS Newsstand. If you are interested what Future, Vogue, The Week and others think about Newsstand, introduced by Apple little over a year ago, go ahead and read Sarah posts.

This piece cought our eye:
“The most important thing is that we got on there quick,” he [Mike Goldsmith, editor-in-chief of digital editions at Future Publishing  – Paul] told Journalism.co.uk, explaining that Future decided the best approach was to be ready for the launch of Newsstand by creating PDF page-turner apps of its titles.

“Some people didn’t see this as a particularly elegant solution or the most futuristic solution to what a digital edition should be on something as gorgeous as the iPad, but it enabled us to get on there, learn, get some analytics back, talk to customers and find out what they want,” Goldsmith added.

Rebekah Billingsley on Mobile Publishing: Start Really Basic with PDFs

Few days ago at Mobile Media Strategies 2012 in London Jasper Jackson from TheMediaBriefing did a short video interview with Immediate Media’s Rebekah Billingsley. What caught our attention is part about advice for publishers who just start in mobile publishing: