With efficient ASO (App Store Optimization) of your app, you can increase the sell of magazine app in App Store. It is important to give proper and deep concern to the app description, which is supposed to be appealing, clear and easy to find by visitors. There are some important tips how to write an appropriate and vivid app description for the App Store.
Pay attention to the first few lines
The first lines are the most important for your app to feed. Those first lines are a great advantage to make informative and concise description. This also consequence in good first impression which make your audience press ‘more’ button. We mare it so crucial since first lines are visible on iPad or iPhone screen along with app icon. Include the most important features of you app in these lines, like it’s key gimmick that make it so appealing and useful to the readers. Any award winning fact or good review is also worth to mentioning. Make sure that the top message is catchy enough to persuade the users to click the “more” button to read full description.
Make the app social by including links of your profile
It is reasonable to give the link of your website, blog, Facebook Page, YouTube Channel or Twitter. Just choose the most valuable place on the web, where user can get more information about your activity. Never include extended URL’s.
Make your international markets local
By this technique you can reach globally with your app. Translate your app description to different languages and promote download by various users. Translation must be standard and clear for better feeding.
Mention the reviews from famous persons or websites
In present days it means a lot. Visitors always search for review before take any action. They always pay much attention to family and friends referral. Put some important review about your magazines in description. People always search for reviews and trust in blogs. Positive review from trusted link will give your app more downloads so add the user positive review, testimonials or accolades in the end.
Include every feature of app next to its benefit but omit unnecessary content
Don’t make your app description with lots of unusual content and overflooded keywords, always look for the quality not quantity. To keep the audience read your apps screenshots, you need to explain the actual content, most relevant feature and essential information of your apps. Include star ratings, special app features and press mention.
Underpromise – Overdeliver
Explain the actual benefits of the feature and don’t overpromise. Best policy is to keep the benefit to the point and make it easy for understand. Always give priority to the visitor’s perspective because they need to experience the smoothest user’s yourney and solid structure of benefits.
You can offer cool bonuses to the users of your apps, prior to download that. Sometimes it is worth to publish one teaser issue for free to let the ipad users check how your magazine looks like on their device.
Never use extra white space between texts and pay attention to avoid spelling and grammatical errors. Don’t use special signs as ★ or ✓ as now it is not allowed in App Store. Be careful with the technical language and don’t use it if unnecessary.
Define the audience
Choose the category of your app wisely and stick to it. It could be annoying for users to receive too much updates. In each category there is a top list which is the first thing users will see while browsing. It is also connected with the age of users who can download your magazine app. They will receive the notification to confirm the age before downloading.
Hope that all those tips help you to make really efficient magazine app description. If you still don’t have one or need a piece of advice, feel free to ask PressPad for support. Good luck with getting top ten.