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Tag: online magazine

6 Benefits of Integrating Multimedia into Your Digital Publication

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia.

If you think about it, publishers have always tried offering more than just plain text in their publications.

Let’s go back to the days of publishing broadsheet newspapers when the common practice for editors was to enlist artists to sketch and report on news events. That was a profession! Soon after, technological development brought a revolution in photography and newspapers began to feature pictures routinely — initially in black and white, later, in color, causing a bit of a sensation.

Today, probably no one can imagine printed magazines and newspapers without photographs or other graphic forms inside.

The same process took place in digital publications. Here we also had to deal with transitioning from a wall of plain text displayed on screens to diversification with various graphical ways of presenting information, depending on the current state of technological development.

Taking this into account, the question arises — what is it about photos and images that make publishers want to include them in their publications?

How a Web-based Kiosk Can Help Expand Your Magazine’s Reach Online

When it comes to traditional publishing, the number of places where you physically distribute or advertise your magazine results directly in reach. Even though the possibilities are limited, the rule is simple: the more points, the better. As for digital publishing, it’s quite the opposite. One great optimized web-based kiosk is enough to open up endless possibilities in terms of online reach.

It is all about how many people have access to – or are exposed to – your publications. In this context, the differences between the capabilities of traditional and digital publishing models are huge, both in terms of the possibilities of increasing the reach and the ways of measuring it. 

Taking these two aspects into account, web-based kiosks win, and you will see why in a moment.

Why Converting Your Print Magazine to a Digital Publication is a Must-Have in 2023

Stop for a moment. Look carefully at people around you: bored in the crowded commute, exasperated in long queues at shops, relaxed on benches in parks on sunny days. Is anybody reading a paper publication? If so, how many people are doing it? To compare – how many are staring at their smartphones or laptops? No matter where you are, we will bet the answers and proportions between these numbers will be similar.

This is because the on-screen reading trend is global. Nowadays, we all hear about large publishing houses, newspaper and magazine corporations which rebrand their strategies, limit some parts of their print titles, and move their efforts to the Internet. It doesn’t happen without a reason. On the contrary, there are a number of arguments why converting a print magazine to a digital publication is a must-have in 2023. 

In this article, you will see the most important ones.

Successful Magazine Sales Tips – a Guide Different from Any Other

Magazine sales tips should always be adapted to the current situation in the publishing industry, which changes practically from year to year. This is especially important in the case of digital publications, where business models are based on online purchases.

It raises new challenges headed by sales funnel modification, about what many articles about magazine sales tips don’t say. To achieve financial goals, publishers should understand the necessity of shift the revenue model from paid-in-dollars to paid-in-data.

Consequently, they will realize the potential of their own distribution channels like the website, newsletter, or news app to build a loyal returning audience. After some time, it’ll turn out that this group is the largest percentage of paying subscribers.

It’s time for magazine sales tips tailored to the present publishing reality.

Online Magazine Or News App? The Simple Answer To The Big Question

The publishing industry focuses on digital-oriented distribution channels, like online magazines and news apps, as never before. This is due to a few factors: the development of technology, decreasing interest in print issues and thus lowering advertising revenues, a new, more tech-savvy generation of readers, or the Covid-19 pandemic complicating traditional distribution.

The publishers’ goal is always the same – find this kind of digital publishing solution that will help with growing and maintaining their own distribution channels, simultaneously, will secure online sales, maximize the revenue, allow them to stay present in the competitive market, and respond to the readers’ needs.

– What would be better to achieve it: an online magazine or a news app? – we often hear this question.

In most cases, our answer is “both”.

Why? What role do these solutions play in the magazine publishing world? Why do they work best when are used together?

Come and get to know it.

5 Doubts About Print Magazine Online Clarified by PressPad

Modern publishing is something more than a choice between print and digital. The debates taking place in recent years about whether digital will replace print and when it will come should really be a discussion about the proportions of demand for these two publishing versions. If you want to run a print magazine online, it doesn’t have to mean reducing or eliminating paper editions – it’ll be more like a distribution extension and maybe a path to sustaining your newsroom in the digital future.

Print magazine online as a subject of particular interest raises some doubts. These are related to the role it plays in the publishing business, the PDF replicas usage, the safety of the distribution process, and the availability of this solution.

This article aims to clarify the above doubts and answer questions many publishers asked about print magazines online. Do you want to get the whole truth about it?

Special Time for Publishers and PressPad is Coming

The passing year along with the global pandemic and world wide lockdown forced publishers to take bold steps in running their businesses to stay afloat. Those were mainly the radical acceleration of the shift from print to the digital distribution of all types of publications and redirecting the monetization activities from advertisements to the subscription model. Both of these transformations seem to be strong foundations for the further industry’s development in 2021 – the more so as the future of digital publishing looks bright.

We cannot deny that 2020 has been a challenging time for many different brands. The good news is that it’s coming to an end. Today, with hope, excitement, but also anxiety (what an explosive mixture!), we are waiting for the new. What publishing experts predict is that the next year will be based on the further development of subscriptions strategy, mobile content delivery, and distribution channels expansion.

Today, we’d like to show you something that will make the vision of the publishing future be dominated only by positive feelings. We’ll prove that 2021 promises to be a generous year for publishers, and explain why PressPad is preparing surprises for them.

Check what 2021 will bring to you.

What Does the End of Adobe Flash Mean for Digital Publishers?

Some people think of it with a tear in their eyes; others claim with relief that it’s a natural necessity that had to come some time; the rest feel the excitement of looking for new solutions. The end of Adobe Flash Player planned on December 31, 2020, is already a certainty. It will bring digital publishers new, exciting challenges in their business functioning.

In 2007, Mark Anders, back then an Adobe employee, described the Flash as a new publishing tool of the century, and pointed out how it changes the digital world: “We have let more people publish – whether it’s blogging or having a MySpace page, or uploading to YouTube”. He probably didn’t expect then that a decade later Adobe would announce the death of this technology.

Although it cannot be denied that Flash had a huge contribution to the development of Internet websites and digital magazines, its time has come to an end. Today we are getting ready to say goodbye to this technology for good.

What does it mean for publishers who have used digital publishing platforms based on Flash?

PressPad News Premium Feature to Search for Content in Your App

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?