If the phrase “digital magazine” brings to your mind a text-based publication accompanied by images, filled with hyperlinks, and read on a computer, tablet, or smartphone, it’s time to update this perception. The following model of online publishing is becoming a thing of the past, making way for a far more immersive, multisensory experience. A new era is emerging – let’s get ready for it.
When online magazines started coexisting alongside print (becoming one of the hottest trends in publishing), we could see a clear distinction between “traditional publishing” and “digital publishing”. There was no doubt about which was which.
At that time, we were defining “digital publishing” as the electronic counterpart of a traditional magazine, accessible on digital devices such as computers, tablets, and smartphones. It could take various forms, from simple PDF files to interactive publications enriched with multimedia elements like videos, animations, audio, or interactive infographics.
Their strongest features that distinguished them from the paper were enormous possibilities of interactivity, readers’ engagement, content personalization, social media integration, and data analysis.
Today, the latest technological changes may be disrupting this well-known category of digital magazines, dividing it into “traditional online publishing” and… well, what exactly?
