Category: App marketing
Cliché magazine is devoted to fashion, lifestyle and ways of spending your free time. It is always full of unique photos and exquisite articles on music and culture. This is how the editorial staff describes the magazine:
When you add an application to App Store you fill in lots of information about you and your magazine. First things that your readers will encounter in App Store are: name, description, and screenshots I mentioned before.
Dan Counsell, the founder of Realmac Software, the company producing applications for iOS and OS X, shared very interesting observations on his company blog about the “featured” section in the App Store.
Realmac Applications has been recommended several times by Apple in the App Store and Dan, basing on this experience, has selected 5 reasons that may help Apple to choose your application. They are the following:
Build a Great App – obvious, but must be met
Target the “Latest And Greatest” – Dan mentions iCloud, but using Newsstand will be equally good
Publishers face this problem when launching a mobile version: how to let existing readers know about e.g. iOS Newsstand app.
Here are few examples that we find working. Some of them require you to sign in for Apple Developer Account. You can do that without paying $99 annual membership and still download those materials. We could just copy those materials for you but they change from time to time and it is better that you have always the newest one. If you wish we can always email you the newest one.
We have covered only technical issues here but will write another post about best business practices when launching on mobile.
We are often asked if Newsstand is somehow competitive to PressPad. It is in fact complementary, but it is not obvious so we decided to write down everything “Newsstand” really is:
Newsstand as a special folder on iOS devices where all newsspapers and magazines are stored. Easy.
Now to more complicated stuff: magazines utilizing Newsstand has to have subscriptions.
That means that user can choose from several different periods in whitch new issues will be delivered to their devices automatically. Available subscription periods are: 1 week, 1 month, 2 months, 3 months, 6 months and one year.
When it comes to app names most obvious guess is your Magazine name, right? That is what we thought as well, but short look back at our previous experience with apps tells a different story.
We’ve been developing games, utilities, and spent some time with mobile book publishing. There’re few things we’ve learnt and they are all aplicable to Magazines as well. For one on the Apple’s App Store there are in fact two different names: the one that’s displayed below your icon/cover on the device, and the one that is being used on the App Store itself.
First one should be short, sharp and easy to remember. There’s no character limit, but here’s what happen when you use to many characters (in this case „This App Name is Way to Long”):
