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Real-time analytics and easy-to-understand dashboards are an important tool in the modern publishers’ toolbox. Now it is also a part of PressPad News platform.
If someone asked me, what is the most important thing in running their own company, I would say that it is not business acumen and experience, as many people would think. Both come with time. What about intuition? It is based on the analysis of trends and the needs of your market niche.
So where is the secret of making right business decisions?
What is in common for successful brands is data analysis. Companies such as Google and Amazon prove how data mining could make business better.
Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.
Well, one obvious answer would be saving lots of trees.
And now more seriously.
There are lots of tools for WordPress. PressPad News focuses on content and our new tools for content producers help them achieve their business goals.
The ongoing development and improvement process of mobile publishing accompanies us from the beginning. New features in the mobile applications platform we created for WordPress publishers enable opportunities to monetize on mobile, improve communication with readers and improve quality of the Internet traffic to the content.
Do you run a web magazine or a blog? You can achieve brilliant results with your online business if it can be experienced as a mobile app.
Your digital marketing journey has never been so ready for this kind of medium.
To make it easier, we prepared one of a kind digital marketing guide for bloggers and online publishers. This free cookbook is all about the app marketing basics which can help you with promoting your content.
With this guide, you will go through the following spheres of interest:
The development of new technologies has enabled the sharing of content and information on a huge scale. Willingness to share might increase the referral traffic if well implemented on your blog.
Today, we can publish news and information visible for thousands of readers in a very short time. It’s possible because the number of media channels and various technologies that help to increase your reach is still growing. The situation becomes more complicated when you want to not only reach these groups but also to encourage them to keep with us and constantly increase traffic to your website.
Two months ago we have been announcing big news — our WordPress to app platform for has started to support Android users on Google Play. Now, we have another upgrade of our WordPress–to–app platform.
This time we would like to announce that PressPad News has just started to support Kindle Fire on its native Amazon Appstore for Android.
Our behind the scenes discussion about Kindle Fire support hot or not, was very — let’s say — engaging for the whole team.
Since the launch of PressPad News for iOS, we were continuously flooded with questions about Android support.
Almost every second registered user told us about their need to be able to put their publishing brand to Google Play via PressPad News.
I am not saying this was something we were expecting. As a digital publishing veterans (PressPad is on that market since 2011 building mobile apps for traditional magazine publishers) we get used to the fact that traditional publishers with paid content prefer App Store over Google Play.
— This time was different.
Before you think how to tweak web magazine to create the stunning reading experience imagine this… Digital Publishing has been changing since original iPad announcement.
What is digital publishing today, what’s the role of WordPress publishing and web magazines, and how to grasp it for your own convenience? In this article, I will provide the recipe from the publishing technology point of view.
PressPad News, a WordPress to mobile app platform is a mobile marketing tool for bloggers, online magazines, and ebook authors.
We called it PressPad News because after connecting with your WordPress blog or a web magazine, the app brings the latest content from your site right to your reader’s iPhone or iPad.
In this article, I’m going to tell you how to speed up the app publishing process, and how to maximize the App Store platform.
Christmas is coming, a rush time for everyone. Many new publishers want to minimize the time to market their magazine in order to take part in the Christmas-New Year shopping tradition.
Your app is your brand on App Store – if you are about to publish your digital magazine on mobile devices read this article and find out how to prepare a good looking digital magazine design, a recommendable content which is read with pleasure and which works on Apple mobile devices with iOS and Android controlled tablets and smartphones.
Your native PressPad app is a virtual kiosk and, at the same time, a reader visible in News Stand which allows readers to look through successive digital issues. A great advantage of such a solution is that you can put every issue in your PressPad publisher panel in a PDF format and subscribers of your magazine will instantly see successive issues on their tablets or smartphones.