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Digital magazine publishing often understood as a magazine publishing in a digital space of the internet. This is a way of distributing magazines as a digital publication to read. These days of mobile devices’ domination it’s also connected to mobile apps or newsstand mobile apps that allow people to read digital magazines in a handy way on their mobile devices. We write about all things related to digital magazine publishing. Our, PressPad’s, a decade long experience is at your service. We believe that empowering the publishing community with first-hand knowledge from publishing industry professionals, PressPad, is important to solve the challenges publishers might face before, during, and after the publishing process of their magazines.

What Does Apple App Store Tax Reduction Mean for Publishers?

What Does Apple App Store Tax Reduction Mean for Publishers?

Published November 19, 2020 by Paulina Kubala-Chuchnowska

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

SEO Tips For Magazine Publishers (2021 Update)

SEO tips for improving CTR from PressPad

SEO Tips For Magazine Publishers (2021 Update)

Published April 16, 2019 by Paulina Kubala-Chuchnowska

Dear magazine publishers, SEO has become an integral part of digital publishing. The success is measured in getting more magazines readers, whether it is for the latest news or evergreen content. The prime goal is to improve the click-through rate on organic search engine results. You’ll learn how to do this with this article.

Search engine optimization (SEO) is a sequence of improvements the online visibility of a website in a web search engine’s unpaid results (also called “natural”, “organic”, or “earned” results). In general, the higher your website is ranking on the search results page, the more people have a chance to see it. For magazine publishers, SEO is a must today.

How high your website ranks depends on many factors: rules and algorithms of how search engine works, keywords typed into Google, terms that people look for and the language they use, etc. As you see, it’s a complex mechanism.

Even if your website appears on the first page of search results, the click-through rate can continue to be low – CTR under 4% means that you get really small traffic, which is probably reflected on your business statistics and… revenues.

How to change it?

If you’re magazine publishers, SEO rules that you’ve known so far are probably… useless.

Yes, you read that right. Forget about clichéd golden SEO rules you’ve seen on the internet many times and focus on optimization techniques which will result in attracting better-targeted visitors to your website keeping the high position in SERPs.

If you want to know how to make your website visible and often-clicked, you’ve come to the right place.

Paid Digital Distribution of Magazines and Books Redefined As PressPad Offers a New Type of Digital Newsstands

PressPad e-commerce solution for PDF publishers and authors

Paid Digital Distribution of Magazines and Books Redefined As PressPad Offers a New Type of Digital Newsstands

Published November 20, 2018 by Paulina Kubala-Chuchnowska

PressPad, a digital publishing SaaS company from Cracow, Poland, has just launched an e-commerce solution for PDF magazines and self-publishers. Their goal is to enable publishers to be able to monetize traffic on more than one website and realize transactions on site with one of the lowest commissions.

How to Create and Promote a Profitable Online Magazine?

create and promote an online magazine with PressPad

How to Create and Promote a Profitable Online Magazine?

Published July 17, 2018 by Paulina Kubala-Chuchnowska

Have you ever wondered if creating and running your own digital magazine is a good, profitable idea, should it be a part of your growth strategy and can you monetize it? The answer to all these questions is: yes.

Easy to say? It will be best if you can find out for yourself in a moment.

Digital magazine publishing is a business venture that often involves the construction of a new team and a certain organizational structure. We would like to draw your attention to some of the activities related to the publishing process: creating attractive magazine features and effective issues promoting.

Step to Better Decision Making. PressPad News Introduces Advanced Analytics for Blog Apps

Step to Better Decision Making. PressPad News Introduces Advanced Analytics for Blog Apps

Published June 28, 2018 by Paulina Kubala-Chuchnowska

Real-time analytics and easy-to-understand dashboards are an important tool in the modern publishers’ toolbox. Now it is also a part of PressPad News platform.

If someone asked me, what is the most important thing in running their own company, I would say that it is not business acumen and experience, as many people would think. Both come with time. What about intuition? It is based on the analysis of trends and the needs of your market niche.

So where is the secret of making right business decisions?

What is in common for successful brands is data analysis. Companies such as Google and Amazon prove how data mining could make business better.

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Published June 13, 2018 by Paulina Kubala-Chuchnowska

Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.

Well, one obvious answer would be saving lots of trees.

And now more seriously.

New Tools for WordPress Publishers and Content Producers — PressPad News Update

New Tools for WordPress Publishers and Content Producers — PressPad News Update

Published April 20, 2018 by Paulina Kubala-Chuchnowska

There are lots of tools for WordPress. PressPad News focuses on content and our new tools for content producers help them achieve their business goals.

The ongoing development and improvement process of mobile publishing accompanies us from the beginning. New features in the mobile applications platform we created for WordPress publishers enable opportunities to monetize on mobile, improve communication with readers and improve quality of the Internet traffic to the content.

How to Unleash the Secret Power of Your WordPress Blog for the Mobile Users

How to Unleash the Secret Power of Your WordPress Blog for the Mobile Users

Published March 13, 2018 by Paulina Kubala-Chuchnowska

Do you run a web magazine or a blog? You can achieve brilliant results with your online business if it can be experienced as a mobile app.

Your digital marketing journey has never been so ready for this kind of medium.

To make it easier, we prepared one of a kind digital marketing guide for bloggers and online publishers. This free cookbook is all about the app marketing basics which can help you with promoting your content.

With this guide, you will go through the following spheres of interest:

10 Ways to Increase Blog Traffic and Readership

Increase blog traffic readership with PressPad

10 Ways to Increase Blog Traffic and Readership

Published February 20, 2018 by Paulina Kubala-Chuchnowska

The development of new technologies has enabled the sharing of content and information on a huge scale. Willingness to share might increase the referral traffic if well implemented on your blog.

Today, we can publish news and information visible for thousands of readers in a very short time. It’s possible because the number of media channels and various technologies that help to increase your reach is still growing. The situation becomes more complicated when you want to not only reach these groups but also to encourage them to keep with us and constantly increase traffic to your website.

Kindle Fire Full of WordPress Blog News Apps

WordPress to app platform on Kindle Fire

Kindle Fire Full of WordPress Blog News Apps

Published November 3, 2017 by Wojtek Szywalski

Two months ago we have been announcing big news — our WordPress to app platform for has started to support Android users on Google Play. Now, we have another upgrade of our WordPress–to–app platform.

This time we would like to announce that PressPad News has just started to support Kindle Fire on its native Amazon Appstore for Android.

Our behind the scenes discussion about Kindle Fire support hot or not, was very — let’s say — engaging for the whole team.

Mobile News Apps Platform Gets on Android

Mobile News Apps Platform Gets on Android

Published September 15, 2017 by Wojtek Szywalski

Since the launch of PressPad News for iOS, we were continuously flooded with questions about Android support.

Almost every second registered user told us about their need to be able to put their publishing brand to Google Play via PressPad News.

I am not saying this was something we were expecting. As a digital publishing veterans (PressPad is on that market since 2011 building mobile apps for traditional magazine publishers) we get used to the fact that traditional publishers with paid content prefer App Store over Google Play.

— This time was different.