Digital Publishing Blog by PressPad Posts
It is especially obvious in public transport. At the bus stops, in the cafes. Publishing industry has changed. When have you seen someone reading a print newspaper lately? Those times are gone. Now, buying and reading magazines comes down to one click. It is time to face reality – not only publishing is going digital, but also selling. And people like it that way, don’t they?
PressPad, a digital publishing technology company supports magazine publishers since 2011. Now, they are on their way to innovate business models in the news publishing industry with a better paywall implementation.
“How to monetize online content?” — This evergreen question may finally get the correct answer.
The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.
Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?
As a publisher, you understand that the success of your publication base on the knowledge. In most cases, publishing is a business venture. And as such it requires many skills built upon the knowledge from many walks of life: marketing, sales, IT and many others.
We help publishers in their journey since 2011.
During that time we have observing digital challenges faced by all type of publishers. It is not just about a choice between different publishing strategies and marketing tactics. It is also about keeping up with digital trends and being one step ahead of the competition.
Our goal is sharing knowledge to make publishers’ digital journey easier and more effective.
Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make real money. How to achieve all that?
Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of a global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?
Every mobile application has a big potential, you just need to dig it out.
Have you ever wondered if creating and running your own digital magazine is a good, profitable idea, should it be a part of your growth strategy and can you monetize it? The answer to all these questions is: yes.
Easy to say? It will be best if you can find out for yourself in a moment.
Digital magazine publishing is a business venture that often involves the construction of a new team and a certain organizational structure. We would like to draw your attention to some of the activities related to the publishing process: creating attractive magazine features and effective issues promoting.
Real-time analytics and easy-to-understand dashboards are an important tool in the modern publishers’ toolbox. Now it is also a part of PressPad News platform.
If someone asked me, what is the most important thing in running their own company, I would say that it is not business acumen and experience, as many people would think. Both come with time. What about intuition? It is based on the analysis of trends and the needs of your market niche.
So where is the secret of making right business decisions?
What is in common for successful brands is data analysis. Companies such as Google and Amazon prove how data mining could make business better.
Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.
Well, one obvious answer would be saving lots of trees.
And now more seriously.
News apps improve the experience of blog or web magazine on the mobile devices.
They help publishers increase mobile retention to their content and keep readers updated about the latest articles with real-time notifications. That’s more natural and neutral way of communicating to mobile users than sending email newsletters.
Don’t take my word granted. Challenge this statement and explore what readers say about using these type of mobile apps.