Apple is a company that needs no introduction. Together with Facebook and Google, it dominates the technological world and sets the tone for different kinds of businesses. Each, even the smallest change these big three introduce can have a huge impact on the whole world. This is what has happened recently due to announce the new privacy policy by Apple. It’s time to say it loud and clear: magazine publishers are real winners of this situation.
Who would have thought that such a little change would make so much noise?
Guided by the belief that privacy is a fundamental human right and one of their core values, Apple decided to facilitate people’s access to privacy policy settings. They don’t ban tracking but will require app creators to obtain consent from their users to track them.
This little step can make big changes in the advertising market, what many entrepreneurs worry about. However, all the signs indicate that the magazine publishers can sleep peacefully because they can become secure business partners for advertisers.
What changes will Apple introduce? How will it influence magazine publishers? If you want to know answers to these questions, read on.