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Digital Publishing Blog by PressPad Posts

Step to Better Decision Making. PressPad News Introduces Advanced Analytics for Blog Apps

Real-time analytics and easy-to-understand dashboards are an important tool in the modern publishers’ toolbox. Now it is also a part of PressPad News platform.

If someone asked me, what is the most important thing in running their own company, I would say that it is not business acumen and experience, as many people would think. Both come with time. What about intuition? It is based on the analysis of trends and the needs of your market niche.

So where is the secret of making right business decisions?

What is in common for successful brands is data analysis. Companies such as Google and Amazon prove how data mining could make business better.

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.

Well, one obvious answer would be saving lots of trees.

And now more seriously.

Using News Apps is Fun — What Readers Say About PressPad News

News apps improve the experience of blog or web magazine on the mobile devices.

They help publishers increase mobile retention to their content and keep readers updated about the latest articles with real-time notifications. That’s more natural and neutral way of communicating to mobile users than sending email newsletters.

Don’t take my word granted. Challenge this statement and explore what readers say about using these type of mobile apps.

New Tools for WordPress Publishers and Content Producers — PressPad News Update

There are lots of tools for WordPress. PressPad News focuses on content and our new tools for content producers help them achieve their business goals.

The ongoing development and improvement process of mobile publishing accompanies us from the beginning. New features in the mobile applications platform we created for WordPress publishers enable opportunities to monetize on mobile, improve communication with readers and improve quality of the Internet traffic to the content.

Online Publishing Free Consultation for Bloggers, Web Magazines, and Content Marketers

During development of PressPad we used the knowledge from the other more experienced people and brands. They were mentoring us. It’s been quite a time of intensive learning. Now, it’s time for this to work the other way.

If you are a magazine publisher, blogger or the news publisher, see what we’ve prepared for you.

How to Unleash the Secret Power of Your WordPress Blog for the Mobile Users

Do you run a web magazine or a blog? You can achieve brilliant results with your online business if it can be experienced as a mobile app.

Your digital marketing journey has never been so ready for this kind of medium.

To make it easier, we prepared one of a kind digital marketing guide for bloggers and online publishers. This free cookbook is all about the app marketing basics which can help you with promoting your content.

With this guide, you will go through the following spheres of interest:

10 Ways to Increase Blog Traffic and Readership

The development of new technologies has enabled the sharing of content and information on a huge scale. Willingness to share might increase the referral traffic if well implemented on your blog.

Today, we can publish news and information visible for thousands of readers in a very short time. It’s possible because the number of media channels and various technologies that help to increase your reach is still growing. The situation becomes more complicated when you want to not only reach these groups but also to encourage them to keep with us and constantly increase traffic to your website.

Kindle Fire Full of WordPress Blog News Apps

Two months ago we have been announcing big news — our WordPress to app platform for has started to support Android users on Google Play. Now, we have another upgrade of our WordPress–to–app platform.

This time we would like to announce that PressPad News has just started to support Kindle Fire on its native Amazon Appstore for Android.

Our behind the scenes discussion about Kindle Fire support hot or not, was very — let’s say — engaging for the whole team.

Mobile News Apps Platform Gets on Android

Since the launch of PressPad News for iOS, we were continuously flooded with questions about Android support.

Almost every second registered user told us about their need to be able to put their publishing brand to Google Play via PressPad News.

I am not saying this was something we were expecting. As a digital publishing veterans (PressPad is on that market since 2011 building mobile apps for traditional magazine publishers) we get used to the fact that traditional publishers with paid content prefer App Store over Google Play.

— This time was different.

The Cartooning Life of Magazine Cartoonist: Interview with Dan Rosandich

We often think about content as something that is a natural part of our digital life. It’s present all around the digital world and you just have to tap on it, and poof, you got it.

Someone, however, has to create it. Write it, draw it, compile it from the useless chunks of bits into something useful, beautiful, something that generates emotions just like cartoons do.

In this article, I am talking with Dan Rosandich, a magazine’s cartoonist with lifelong experience. His passion to draw and tips for publishers on working with cartoonists.

In our day to day job at PressPad, we answer lots of questions directed by magazine publishers. Most of them are about mobile technology, mobile magazine apps, onboarding print subscribers onto digital magazines and so on. Magazine apps marketing is also among the top subjects.

What Part of Your Marketing Strategy Should Be Native Content

This is a guest post by Irene Samozdran from PDFfiller. PDFfiller is an online editing tool for PDF files used by various business owners.

Irene Samozdran is a content marketer at PDFfiller. She switched from a career in journalism to exploring marketing and content strategies. She enjoys doing interviews with developers and storytelling experiments.