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Tag: multimedia

6 Benefits of Integrating Multimedia into Your Digital Publication

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia.

If you think about it, publishers have always tried offering more than just plain text in their publications.

Let’s go back to the days of publishing broadsheet newspapers when the common practice for editors was to enlist artists to sketch and report on news events. That was a profession! Soon after, technological development brought a revolution in photography and newspapers began to feature pictures routinely — initially in black and white, later, in color, causing a bit of a sensation.

Today, probably no one can imagine printed magazines and newspapers without photographs or other graphic forms inside.

The same process took place in digital publications. Here we also had to deal with transitioning from a wall of plain text displayed on screens to diversification with various graphical ways of presenting information, depending on the current state of technological development.

Taking this into account, the question arises — what is it about photos and images that make publishers want to include them in their publications?