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News publishers are real winners of technological changes taking place in the publishing industry in the last years. The variety of digital distribution platforms allows them to reach every corner of the world with the content in live mode, as well as monetize successfully, for example, thanks to subscriptions. The strategy based on restricting access to the content allows increasing digital publications revenue and managing the offer of print and digital issues in the most profitable way.
The subscription business model is far from being a new invention. It was used by publishers of books and periodicals in the 17th century. It has been functioning in print for years, bringing publishers profits from selling regular access to the product. With the development of digital platforms, it has also appeared in the online sphere and has been adapted by many businesses and websites successively.
The year of the rise of subscriptions in digital news was 2020. This way of monetization became a top revenue strategy for publishers of all sizes and everything indicates that this trend will be continued.
Let’s take a look at five interesting subscription models that were implemented by well-known publishers. How do they monetize their content?
There are two main factors that have an impact on digital publishing trends development: the rate of technological improvements and the time in which readers assimilate them. In both of these aspects, we can talk about high-speed today. For publishers, being up to date with current trends is an opportunity to improve strategies related to monetization, distribution and content marketing. In which direction will these tendencies go in 2021?
Digital technological innovations and changes have created favorable circumstances for digital publishing improvement, such as the possibility of diversifying content streams and revenue sources. They also bring publishers wider opportunities to analyze website visitors and design eye-catching publications.
Looking at all of the above, it can be said that digital publishing has a bright future ahead of it.
What will 2021 bring? Will it be the continuation of already known digital publishing trends or the arrival of surprising novelties?
One thing’s for sure – news technologies will play first fiddle again, so – stay tuned!
The best way is to create amazing subscription offers that reward your print subscribers with added value.
Magazine apps do this job just as well, allowing your readers to experience a digital replica of your magazine on the go. It’s affordable and you don’t have to worry about your digital publishing ROI. See how this is possible.