How can you monetize a "trending news website" efficiently and effectively?
In my opinion, the best strategy for monetizing a news website is paywall.
This is an effective strategy to increase revenue based on restricting access to content via a paid subscription.
- You can set up a paywall even if you distribute your content via different platforms: on the desktop or in a mobile app.
- You have a choice between:
- a hard paywall requires users to pay to access all content,
- a soft/metered model offers a specific number of free access articles before requiring a paid subscription,
- a freemium model consists of giving free access to a part of the site and keeps articles with higher added value for subscribers only
- - The possibility of individualizing a flexible paywall strategy makes the implementation process easier.
Make friends with regular data analysis:
- what time do people read?
- how do they discover your content?
- which device do they use?
Thanks to answering these questions, you can adapt paywall to a wide range of reading habits and as a result, get more readers to your website.
More about set up paywall you will find here: Paywall, does it pay to use it? All you need to know about a paywall.