Digital Publishing Frequently Asked Questions (FAQ) and Glossary

Digital publishing is our passion. Our platform is a set of specialized tools for magazine publishers of many kinds. From magazines through comic books to news publishers and online magazines and blogs. We do provide mobile apps and PDF issues monetization tools. Constantly on the market since 2011 developing our digital publishing solutions accordingly.

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  1. What is the best topic to write about and publish on mobile publishing platforms if you would like to earn additional income?
  2. What's the best platform to get started building a mobile app?
  3. What’s the best tool or software for making a digital magazine?
  4. What’s the best tool for Mobile App marketing?
  5. What’s the simplest way to sell single PDFs online?
  6. What are some of the best techniques of ASO (App Store Optimization)?
  7. What fonts should be used for Digital Magazines?
  8. What are the best App Marketing courses?
  9. How to promote a Flipboard magazine?
  10. Why is App Store Optimization (ASO) necessary?
  11. Is mobile marketing important?
  12. How can I get more users to my app?
  13. Is it worth investing in ASO?
  14. What should the monetization plan be for a free mobile app with no ads?
  15. What are the best ways to promote a new mobile app with no budget?
  16. What’s the best way to publish digitally?
  17. What's the easiest way to set up a website aimed at selling an ebook?
  18. How can I create an iOS app for my Wordpress website?
  19. How do I make an app which opens my mobile responsive website?
  20. What’s the best software to use for creating a digital magazine?
  21. Learn more from the dictionary of digital publishing terms including our FAQ »

What is the best topic to write about and publish on mobile publishing platforms if you would like to earn additional income?

Based on our top selling magazines (over 500 titles published on App Store, Google Play, and Amazon Appstore) the top four topics are:

  • Lifestyle
  • Sports
  • Healthcare
  • Automotive

When it comes to Lifestyle and Sport, vertical topics sell better. It means that if you fill strong with Sports it’s better to focus on some particular discipline or group of disciplines (i.e. swimming might work better than water sports in general).

What's the best platform to get started building a mobile app?

It depends on what kind of app you need to build. There are many very nice with lots of features app building platforms.

If you need to build a mobile app for WordPress website you can use PressPad News. The app building platform just gets Android support. So currently we do support App Store and Google Play.

What’s the best tool or software for making a digital magazine?

Website. It’s the best solution for building reach and getting indexed by Google and other search engines with a mobile app (or mobile apps for different platforms) through which you can build rich and sell digital subscriptions or single issues.

When it comes to the tools:

WordPress - is a very powerful CMS platform you can build your online magazine on.

For mobile apps, PressPad provides SaaS service that builds flip-page magazines' replica based on PDF files.

If selling digital issues on mobile is not your business model then you can choose Flipboard or PressPad News (if you want to have a branded mobile app) to connect your WordPress website's or RSS feed.

What’s the best tool for Mobile App marketing?

There are many marketing tactics.

Each app marketing tactics should be preceded by the App Store Optimization (ASO). If the one sees good results from the ASO (App Store Optimization) you can think about incorporating content marketing techniques to build awareness and rich for the particular app. If you want to know more about app marketing watch this digital magazine app marketing webinar.

What’s the simplest way to sell single PDFs online?

It depends on what are these PDFs all about and what kind of content do they deliver. If the PDFs contain Digital Magazines (magazine digital replicas) or comics then it is possible to utilize mobile app stores.

How does it work?

  • PressPad delivers a mobile app for the publisher (or service provider).
  • The app is free to install via app stores for everyone.
  • Publisher uploads PDFs through his web-based panel.
  • Each PDF is ready to sell through the in-app store.
  • Readers can buy single editions or monthly/yearly subscriptions in app.

The publisher gets also an ability to sell previously uploaded PDFs via his own web store (The new version of PDF web store is in approach) that PressPad provides to him. So he can sell on mobile and through the web (multiple distribution channels).

Readers buy online, on the website and read everything they bought through the one - Publisher's - app.

What are some of the best techniques of ASO (App Store Optimization)?

You can think of ASO as working on two major fields:

  • search optimization
  • behavioral adjustment

When it comes to search optimization, these are:

  • name optimization
  • keywords improvement
  • working on ratings

In case of behavioral adjustment, it's more tricky because it harnesses all that elements that influence user's behavior. The most important areas that communicate with users are:

  • screenshots
  • proper naming of the app
  • quality of reviews
  • app description

Even smallest changes can bring an increase in the revenue as it is shown in our App Store Optimization Report.

What fonts should be used for Digital Magazines?

Following Butterick’s Practical Typography rules:

  • point size should be 15-25 pix­els on the web
  • line spacing should be 120–145% of the point size
  • the average line length should be 45–90 char­ac­ters (in­clud­ing spaces)
  • avoid goofy fonts, mono­spaced fonts, and sys­tem fonts, especially times new roman and Arial

More tips about designing a magazine can be found in our article 6 Golden Rules To Succesful Digital Magazine Design.

What are the best App Marketing courses?

I would recommend to start from the basics with this Definitive Guide To Digital Magazine App Marketing. In this (quite) short video, CEO of PressPad shares knowledge about app marketing.

He covers such topics as: ASO, building reach on websites, using widgets and smart banners. Successful app marketing use in-store tactics (app store optimization) and content marketing tactics (including using landing pages, SEO etc.)

How to promote a Flipboard magazine?

To promote a Flipboard magazine or any other magazine that scrapp the content via RSS feed you should:

  • identify your target audience
  • find online places where they are socializing
  • create a marketing message they will value

This tools will help you to promote your digital magazine:

Why is App Store Optimization (ASO) necessary?

App Store Optimization is necessary because this is how you make your app more visible in App Store. The more visible your app is, the more installs it will have. And the more often it is being installed the higher it ranks. The higher it ranks the more visible it is.

Properly maintain ASO improves search-ability if the app and it makes people more eager to install their new finding.

Here is what to do App Store Optimization for your app.

Is mobile marketing important?

Yes. Mobile marketing is very important because the whole world is switching to mobile. So your clients/users/readers can be approached via mobile devices. Of course, you have to measure your traffic and analyze data because that's how you can distinguish what drives Valuable Mobile Marketing for you.

How can I get more users to my app?

23% new installs come from general website-browsing so make sure you use smart banners and App Store badges on your sites. Around 60% apps don't have ratings so, make sure that your app has been rated several times and obtained a maximum number of stars.

You can read more tips on how to Boost The Number of App Installs of Your Digital Magazine.

Is it worth investing in ASO?

The answer is easy - YES. App Store Optimization is all about improving the visibility of a particular app on the App Store.

Based on research firm Forrester’s market survey, around 60% of new app installs come from browsing through the app stores, including searching. This case study shows how it’s possible to increase app installs by +140% App Store Optimization Report & ASO Case Study

What should the monetization plan be for a free mobile app with no ads?

You can build a nice free app that catches leads. Then you can create a business model crafted around a user base your app is generating with every single install. You should read about Freemium Web Products and Services, and sales AARRR funnels.

What are the best ways to promote a new mobile app with no budget?

  1. Create sales funnel and define each step.
  2. Think about the freemium model as a whole bunch of iterations of your app that enable people to buy new features or paid version.
  3. Define where your users/customers are hanging online (which social network).
  4. Ask friends to rate your app.
  5. Ask them again to write reviews.
  6. Use smart banners on your websites and blog.
  7. Use Twitter's advanced search to find early adopters that match your app.
  8. Run giveaways campaign like this one or a similar site.
  9. Create promo video.
  10. Get interviewed.

What’s the best way to publish digitally?

It depends on what you are going to publish.

You can choose from magazine apps publishing or branded news apps for your blog or web magazine. Firstly, you can start creating your website, where you can direct relevant traffic to Facebook Ads or Google AdWords. It would be home base you control. You can read more about it: How to Create a Stunning Web Magazine or Blog.

What's the easiest way to set up a website aimed at selling an ebook?

It would be through or even Also, you can get advantage from using this online magazine selling tool.

Using WordPress you can quite easily integrate presentation layer through built-in Themes engine, Payment/download-validation through PayPal snippets and Subscription to further updates with a MailChimp widgets or MailPoet plug-in.

How can I create an iOS app for my Wordpress website?

There are a dozen ways to get your own WordPress Website app. One of them is using PressPad News service.

— How does it work?

  • PressPad News builds an iOS app for your WordPress website.
  • They’ll give you a web-based dashboard to have control over your app, check statistics and so.
  • You’ll be able to send push notifications, use ads, and onboard your readers.
  • This app would be an off-line mode.
  • You can order your demo app for a free trial.
  • You don’t need a developer account.

How do I make an app which opens my mobile responsive website?

If you want to create an app that will open a web-view for your website, don’t do it. There is a better way to go mobile with you website.

You can use responsive design to create mobile friendly website (e.i. Bootstrap or Skeleton).

If you have a business goal you can create a native mobile app that won’t be a website replacement but rather its extension. With mobile app you can increase readership and mobile users retention to your website (don’t forget about hosting, backend infrastructure and updating your code according to frequent iOS upgrades, calculate the cost and yearly developer account fee).

You can also use tools like PressPad News (you’ll get a native mobile app with your website’s content in it: push notifications, offline mode without a developer account).

What’s the best software to use for creating a digital magazine?

You can try PressPad. It will upload your PDF file to have the digital magazine app done. Important thing is that the publisher can use their existing PDFs.

John Morrow, TwoMorrows Publishing
"The goal for us using PressPad Stores, would be to avoid sending any more PDFs, so those people can't share them, or post them on torrent sites for free downloading by others."

— John Morrow Alter Ego Comic Books about PressPad Stores

Georgina Hunter-Jones, Helicopter Life Magazine
"Presspad works well for Helicopter Life magazine. We are a small circulation magazine about helicopters and have recently stopped having print issues, changing instead to digital. The App works well for us and subscribers are able to download it, and are reminded by a push notification every time a new one comes out."

— Georgina Hunter-Jones Helicopter Life Magazine about PressPad Magz

Paul Velasco - Publisher & Editor
"PressPad offers me a hassle-free, plug and play, cost-effective solution for delivering my Formula 1 news site on to mobile platforms. With over 1 dozen news posts every day the App handles it all without a fuss. And the support is fast and effective. 10/10 in my book."

— Paul Velasco Grand Prix 247 about PressPad News for WordPress

Corina Chirileasa, Romania Insider
"PressPad was an unexpectedly great solution for our Romania Insider news app. We've set it up quickly and then PressPad integrated rather fast all the features we needed, constantly offering us support in the meantime. Their response is fast and they have solutions for our requests, even without involving our agency. The app works well and the team at PressPad updates it when needed. We're very happy with their service."

— Corina Chirileasa Romania Insider about PressPad News for RSS feed

About PressPad

PressPad was established in 2011, just a few months after the inauguration of the revolutionary iPad by Steve Jobs during his unforgettable presentation on Apple Special Event in San Francisco.

iPad changed the way people perceived magazines publishing, and PressPad joined that revolution right away.

Our digital publishing platform for publishers is the answer for the rapidly growing mobile consumers segment and demand for easy-to-use digital publishing products.

We built PressPad as a software as a service solution with simplicity in mind delivering native mobile magazine apps, news apps, and digital newsstands for publishers base on a PDF format. Our customers are located mainly in the US, UK, Australia, and Japan. However, our apps support publishers scattered all around the world.

PressPad is a software as a service platform that is built around the publishers' needs. We speak human voice and understand that magazine apps or digital kiosks are must-have assets to win readers. Yet many magazine publishers need education in digital marketing and digital publishing. PressPad offers that level of commitment to help magazine publishers build necessary skills. So, we create magazine publishing apps and educate about digital magazine publishing.

PressPad is not another digital publishing platform because we closely work with publishers. Our one-on-one approach is well known and appreciated by many publishers. Especially those magazine publishers that are looking for a friendly digital publishing platform.

PressPad’s specialists become publishers’ advisors, trying to understand the publisher's unique needs. Thanks to that approach we can assess the marketing and sales processes of the publishers. That assessment makes us in power to adjust and optimize publishers' promotional processes. As an outcome, our publishers can earn more using the apps and marketing knowledge we share.

Every digital magazine is different and has a unique business environment. Publishers can read about successful magazine sales tips to build their skills too. Also, they can learn how to create an iPad magazine, and how to convert a magazine into a digital app available on the most popular mobile platforms.

Even skeptics who doubt bringing print magazines online admit that converting a print magazine to a mobile app is easy to do with PressPad.

We believe in PressPad, that even most niche publications can find their space and succeed online as digital magazines or mobile apps. Here is a case study to prove our stance.

Digital magazine publishing can be easy with PressPad. Try PressPad today. It costs you only time and a little bit of courage (smile).


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