How to increase the number of downlads from 500 downloads/day on the ios app store?
In my opinion, the key to success is to make app more visible.
You should focus on inbound marketing. It is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness.
Use below websites to find topics related to your mobile app. Then, be active and visible, write posts, answers and comments (add link to app store!).
- Quora (http://www.quora.com). Quora is an incredible tool to reach millions of people looking for some information. Get high-quality traffic to your publication and influence people by injecting in the discussion and leaving quality answers with link to your app. If you can not find question to answer, find related one or more general, or simply ask this question.
- Reddit (reddit). Reddit is one of the biggest internet community of many interests. You can find the most suitable discussions (subreddits) to join or create you own. Do not forget to link to your blog posts and interesting content that promotes your app in the background. Join Reddit.
- Twitter (Twitter. It's what's happening.). Search Twitter users through hashtags of interest (i.e. #wedding , #design , #lifestyle etc.) to find new users. Favorite their Tweets or Follow them to let them know about you.
- Facebook (Log In or Sign Up). Use Facebook Search to find groups of interest to approach your new users from. Tell them about your awesome mobile app.
These websites are great not only for the beginning. Try to be constantly active, after launch too.
Here’s an article about promoting mobile app based on case study. It describes a really popular mobile app which has over 10 000 installs. I’m sure you’ll find a lot of helpful strategies: Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?