Is it worth it for small magazine publishers to offer their magazine through branded apps in the Apple iTunes store?

Think about mobile app as a way to increase magazine readership. It can be a great marketing tool for every magazine publisher. It’s also a additional source of revenue!

What are benefits of having a mobile app?

  • you can communicate with users of your app with Push Notifications; that’s way more natural on mobile than emailing smartphone users
  • you can engage your community in every place and at any time
  • mobile apps increase retention to the content
  • advertising - you can monetize your app using Google AdMob or Google AdSense.

I can recommend you an article about advantages of having mobile apps: Using News Apps is Fun — What Readers Say About PressPad News. You’ll find here real users opinions about using app.

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