Is it worth it for small magazine publishers to offer their magazine through branded apps in the Apple iTunes store?
Think about mobile app as a way to increase magazine readership. It can be a great marketing tool for every magazine publisher. It’s also a additional source of revenue!
What are benefits of having a mobile app?
- you can communicate with users of your app with Push Notifications; that’s way more natural on mobile than emailing smartphone users
- you can engage your community in every place and at any time
- mobile apps increase retention to the content
- advertising - you can monetize your app using Google AdMob or Google AdSense.
I can recommend you an article about advantages of having mobile apps: Using News Apps is Fun — What Readers Say About PressPad News. You’ll find here real users opinions about using app.