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What are the best ways to monetize a niche content news website?
In my opinion, one of the best ways to monetize your niche content news website is a paywall.
Because as a niche publisher you have the advantage – your audience is more centered and organized around your topic. This provides a special insight into this group. Implementing paywall strategy requires focusing on data analysis. Your publishing direction should be creating content which will satisfy this group’s expectations and resolve its problems. Or, if your readers’ needs are already met, you ought to find a way to do it better than your competition.
The paywall model has proven effective for news website because when they gate access, people feel they need to pay for it and they’re used to paying for news. They’re most likely to do this with the publishers and brands they trust most.
You should keep your primary content for free – it attracts your current audience. It’s best to leave hard paywalls for large publishers with a bigger undifferentiated group of readers.
The possibility of individualizing a flexible paywall strategy makes the implementation process easier.