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Category: Product

Do You Work in DTP? Become a PressPad Partner!

In PressPad, we follow the principle 1 + 1 = 3. This is the way in which our product is created, the way in which we consult new ideas, and also try to cooperate with clients. We believe that our knowledge of mobile applications marketing and our clients’ excellent content will be able to get through the TOP PAID rankings in stores with mobile applications.

Now, to a group of people with whom we want to cooperate very closely, we would like to invite companies and professionals from the field of Desktop Publishing (DTP). Over the last few months we have tested how such cooperation proceeds, and today we are convinced that all parties can benefit from it.

How does the cooperation with PressPad take place?

New Feature: Use Magazine Sample to Help You Sell More

When you buy a car, you can do a quick test drive around the block to check whether everything is working right and the ride is smooth. PressPad now gives your readers the same option. You can upload a full (paid) issue, free preview/sample, or both!

In 2013, our focus is on helping you sell more via your iPad app. We have plenty of tips lined up for you, but today is different—today we are sharing a new feature in PressPad that can help you sell more in no time.

Why are magazine samples important for my sales?

10 Reasons Why Self Mobile Publishing Tool is the Best Way to Get Your Magazine Published on iPad

There are small and medium publishing houses which still are in two minds whether to join digital revolution or not. Some are sceptical about publishing magazines and newspapers on tablets and claim that it still is an expensive and painstaking job. However, the fact is that using such tools as PressPad magazine app development is really easy. Your magazine app can be available on mobile devices within odd 14 days.

The Easiest Way to Create Your Own Magazine App – Infographic.

We found that many publishers are still thinking that it is difficult and expensive to create own magazine app for iPad.

It could be true, if they don’t use self mobile publishing tool. For those who are wondering how it works we prepared simple infographic that explanations this misunderstanding.

Find how much time, work and money you can save by using digital publishing software.

Mobile Publishing 101: What is the Impact of Push Notifications on Sales?

Working with publishers, we can see which activities have a real influence on the sales of their issues in their applications in App Store. One of them is simply being available in Newsstand, but that’s the easiest part. This month on our blog, we’re going to devote a few entries to the topic of how to boost sales in your applications in App Store.

Creating a Dedicated Newsstand App for iPad

There are two trends in the field of magazine apps for iPad; the first one is building dedicated applications, and the other one is about web apps. This article focuses on the first approach and describes the process of creating a dedicated newsstand app for iPad ready to conquer the App Store by magazine publishers.

Let’s take a short trip back in time.

It’s 2012. Apple introduces the fourth-generation iPads and the iPhone 5 (the last smartphone overseen by Steve Jobs). At the same time PressPad launches an iOS app dedicated to publishers who wants to go mobile with their content. Over the following years, Apple develops the iOS system and introduces changes in the App Store, determining PressPad’s app evolution.

Together with creating a newsstand app for iPad, PressPad also ensures permanent supervision over Apple’s updates. From now on, all of the magazine apps created by PressPad are compatible with those following the iOS version. In practice, it means that publishers may forget about technical stuff and dealing directly with Apple on their own; instead they can focus on the things really important for them – the magazine content.

Accordingly, an iPad app for magazine publishers becomes the core product of PressPad.

Suddenly, a significant change comes along.

Why Self-Publishing is So Important for Us (and Should Be for You Too)

Update: since this post was created we have changed our pricing. Now Newsstand apps are free for magazines publishers. Read more about our new offer.

When we first started thinking about PressPad we had plenty of ideas how it can work and what features it might have. But whatever level of advancement we were talking about one thing didn’t change: we wanted PressPad to be a self-service publishing tool.

You may ask why self-service is so important for us. When we first did research about publishing industry lots of products (not just mobile publishing, but all range of services) worked in old-school model: they let you contact a sales representative, next prepare a written quotation for you and get back to you when it is done.