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News App Themes for Magazine Publishers from PressPadmobile magazine app themes

News App Themes for Magazine Publishers from PressPad

Published June 5, 2019 by Paulina Kubala-Chuchnowska

As a response to growing digital publishers’ needs and expectations in the mobile design area, PressPad has expanded app themes offer. At stake is emphasizing the quality of the news content in a great style suiting the magazine line.

If someone told us that making a successful news app is based only on great content, we would add that it’s only half of the truth.

Digital publishers also need a reliable way of surfacing their materials without compromising app functionality.

To make a magazine app memorable, improve mobile readers experience and highlight the value of articles, distinctive design is a must. Eye-catching visuals not only captivate users but also help them focus on a better understanding of what articles are really about. That’s why we have come up with a large diverse collection of mobile app themes which are the part of PressPad News platform.

In this article, we would like to present several unique app themes of publishers who trusted us – it is a result of playing with color schemes, types of fonts, tiles, and pictures.

Let’s explore it!

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Content Distribution Diversification, a Critical Tactic to Effective Monetizationcontent distribution tactic to monetization

Content Distribution Diversification, a Critical Tactic to Effective Monetization

Published May 22, 2019 by Paulina Kubala-Chuchnowska

Enter the new digital reality of distributed content: uncover online platforms, choose tools to improve capabilities, continuously analyze the situation, and the fight against the giants. Sound like the outline of an adventure video game? You couldn’t be more wrong! These are the challenges waiting for publishers today on their digital journey. But what exactly are these challenges and how should publishers respond to them?

Only a few years ago, the critical question publishers asked themselves was: to be or not to be digital? Today, online content publishing is a global trend which doesn’t mean resigning from print at all but provides new distribution and monetization possibilities for all kind of publishers including book publishers and the authors alone.

You will learn why and how digital publishers and authors should diversify their distribution and monetization channels. I will also clarify why the newsletter and branded mobile apps contribute to building a loyal audience and engage readers.

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SEO Tips For Magazine Publishers (2021 Update)SEO tips for improving CTR from PressPad

SEO Tips For Magazine Publishers (2021 Update)

Published April 16, 2019 by Paulina Kubala-Chuchnowska

Dear magazine publishers, SEO has become an integral part of digital publishing. The success is measured in getting more magazines readers, whether it is for the latest news or evergreen content. The prime goal is to improve the click-through rate on organic search engine results. You’ll learn how to do this with this article.

Search engine optimization (SEO) is a sequence of improvements the online visibility of a website in a web search engine’s unpaid results (also called “natural”, “organic”, or “earned” results). In general, the higher your website is ranking on the search results page, the more people have a chance to see it. For magazine publishers, SEO is a must today.

How high your website ranks depends on many factors: rules and algorithms of how search engine works, keywords typed into Google, terms that people look for and the language they use, etc. As you see, it’s a complex mechanism.

Even if your website appears on the first page of search results, the click-through rate can continue to be low – CTR under 4% means that you get really small traffic, which is probably reflected on your business statistics and… revenues.

How to change it?

If you’re magazine publishers, SEO rules that you’ve known so far are probably… useless.

Yes, you read that right. Forget about clichéd golden SEO rules you’ve seen on the internet many times and focus on optimization techniques which will result in attracting better-targeted visitors to your website keeping the high position in SERPs.

If you want to know how to make your website visible and often-clicked, you’ve come to the right place.

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How to Use Mobile Apps Technology to Attract Readers to Your Magazine?PressPad mobile apps technology attract magazine readers

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Published March 21, 2019 by Paulina Kubala-Chuchnowska

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

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Digital Publishing Solutions – the Right Way to Monetize Online Content?PressPad Digital Publishing Solutions are the Way to Monetize Online Content

Digital Publishing Solutions – the Right Way to Monetize Online Content?

Published January 21, 2019 by Paulina Kubala-Chuchnowska

Digital publishing solutions are the answer to rapidly growing readership trends: consuming news on mobile devices, getting magazines via an app and buying publications in browsers thanks to online payments. The goal is to enable publishers to create, distribute and monetize their content in a way corresponding to the above mentioned digitalization tendencies.

The technological development resulted in the appearance of the requirement to implement digital publishing solutions. Today, the IT companies improving electronic text formats, designing mobile devices and digital software, fulfill the essential role also in a different field – they are designating online publishing trends.

PressPad responds to these trends by creating three flagship digital publishing solutions.

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Paid Digital Distribution of Magazines and Books Redefined As PressPad Offers a New Type of Digital NewsstandsPressPad e-commerce solution for PDF publishers and authors

Paid Digital Distribution of Magazines and Books Redefined As PressPad Offers a New Type of Digital Newsstands

Published November 20, 2018 by Paulina Kubala-Chuchnowska

PressPad, a digital publishing SaaS company from Cracow, Poland, has just launched an e-commerce solution for PDF magazines and self-publishers. Their goal is to enable publishers to be able to monetize traffic on more than one website and realize transactions on site with one of the lowest commissions.

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The PDF Publishing E-commerce Solution for Self-PublishersPressPad offers e-commerce solutions for magazines publishers and book authors

The PDF Publishing E-commerce Solution for Self-Publishers

Published October 11, 2018 by Paulina Kubala-Chuchnowska

It is especially obvious in public transport. At the bus stops, in the cafes. Publishing industry has changed. When have you seen someone reading a print newspaper lately? Those times are gone. Now, buying and reading magazines comes down to one click. It is time to face reality – not only publishing is going digital, but also selling. And people like it that way, don’t they?

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A Flexible Paywall in the PressPad News Apps — Innovation or Revelation to the News Publishing Industry?PressPad Paywall Model - new possibility to monetize content for newspapers publishers

A Flexible Paywall in the PressPad News Apps — Innovation or Revelation to the News Publishing Industry?

Published October 1, 2018 by Paulina Kubala-Chuchnowska

PressPad, a digital publishing technology company supports magazine publishers since 2011. Now, they are on their way to innovate business models in the news publishing industry with a better paywall implementation.

“How to monetize online content?” — This evergreen question may finally get the correct answer.

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Does It Pay to Use a Paywall?PressPad added paywall to the PressPad News platform

Does It Pay to Use a Paywall?

Published September 4, 2018 by Paulina Kubala-Chuchnowska

The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.

Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?

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Digital Publishing Course — Become a Better Publisher with PressPadPressPad Resources for Digital Publishers

Digital Publishing Course — Become a Better Publisher with PressPad

Published August 9, 2018 by Paulina Kubala-Chuchnowska

As a publisher, you understand that the success of your publication base on the knowledge. In most cases, publishing is a business venture. And as such it requires many skills built upon the knowledge from many walks of life: marketing, sales, IT and many others.

We help publishers in their journey since 2011.

During that time we have observing digital challenges faced by all type of publishers. It is not just about a choice between different publishing strategies and marketing tactics. It is also about keeping up with digital trends and being one step ahead of the competition.

Our goal is sharing knowledge to make publishers’ digital journey easier and more effective.

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