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Tag: ipad

From the Desk of the CEO: What Do Free Pages from Apple Mean for Magazine Publishers?

Building a business for “free” is a very big challenge, probably the biggest challenge that a firm and its management can face. It is, therefore, especially pleasing that Apple has joined the group of companies offering some of their products for free.

Of course, “free” is almost never really free. Several decades ago, “free lunch” was free only because the food was so heavily salted that diner visitors had to order a (paid, how else?) drink.

[PR] Polish Startup PressPad Freshens Up iPad Publishing with an Innovative Business Model That No Publisher Has Said “no” to So Far

Increasing the amount of orders fiftyfold in one week’s time is a result no company can let go unnoticed. Especially when it’s the effect of an experiment proposed to a small group of customers on the company’s blog, and when those willing to participate are higher in numbers than regular customers in a month.

Creating a Dedicated Newsstand App for iPad

There are two trends in the field of magazine apps for iPad; the first one is building dedicated applications, and the other one is about web apps. This article focuses on the first approach and describes the process of creating a dedicated newsstand app for iPad ready to conquer the App Store by magazine publishers.

Let’s take a short trip back in time.

It’s 2012. Apple introduces the fourth-generation iPads and the iPhone 5 (the last smartphone overseen by Steve Jobs). At the same time PressPad launches an iOS app dedicated to publishers who wants to go mobile with their content. Over the following years, Apple develops the iOS system and introduces changes in the App Store, determining PressPad’s app evolution.

Together with creating a newsstand app for iPad, PressPad also ensures permanent supervision over Apple’s updates. From now on, all of the magazine apps created by PressPad are compatible with those following the iOS version. In practice, it means that publishers may forget about technical stuff and dealing directly with Apple on their own; instead they can focus on the things really important for them – the magazine content.

Accordingly, an iPad app for magazine publishers becomes the core product of PressPad.

Suddenly, a significant change comes along.