News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It is offered not only by the largest newspaper publishers but also by local, niche entrepreneurs who want to achieve their business goals like content distribution diversification or monetization. As you’ll see in a moment, a free news app can also be a magnet in the process of attracting readers to paid content such as… another mobile app.
Encouraging readers to visit your website, read content, download a free news app or take some other action is one thing – converting a website visitor or an app user into a customer who buys or subscribes is a different story.
A newsletter is often given as an example of a tool that plays the role of a free sample attracting readers to paid content. If you properly encourage people to sign up for it, and then you regularly provide them with tailored content, it will lead you to great effects measured in numbers of subscribers.
It is similar with a free news app. Downloading it by the readers guarantees constant contact with the brand, what builds trust and makes them get into a habit. As an effect, it leads to the desired action – a purchase of a product: a magazine issue, a subscription, or anything else.
A paid mobile app may also be such a product.
Does it sound interesting? It is just the beginning.
If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare.
