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Tag: news website

PressPad on the Trail of the Best Digital Subscription Strategies

News publishers are real winners of technological changes taking place in the publishing industry in the last years. The variety of digital distribution platforms allows them to reach every corner of the world with the content in live mode, as well as monetize successfully, for example, thanks to subscriptions. The strategy based on restricting access to the content allows increasing digital publications revenue and managing the offer of print and digital issues in the most profitable way.

The subscription business model is far from being a new invention. It was used by publishers of books and periodicals in the 17th century. It has been functioning in print for years, bringing publishers profits from selling regular access to the product. With the development of digital platforms, it has also appeared in the online sphere and has been adapted by many businesses and websites successively.

The year of the rise of subscriptions in digital news was 2020. This way of monetization became a top revenue strategy for publishers of all sizes and everything indicates that this trend will be continued.

Let’s take a look at five interesting subscription models that were implemented by well-known publishers. How do they monetize their content?

Three Truths We Found After Analyzing Almost 300,000 Visits to Digital Magazine Websites, You Need to Know

The digital publishing goal is converting website visitors into subscribers and then into buyers, resulting in increasing the sales of online editions on computers, tablets, and smartphones.

The road to achieving this leads through systematic data analysis, understood as deep insights, what provides better knowledge about the visitors’ real needs, and understanding what attracts them most. The result is contributing to engaging readers in content, and building a loyal audience which is a long-term investment worth all the efforts. To succeed with revenue, digital publishers need to understand readers’ behavior and aspects of the online selling process.

Only then they can manage their website effectively, prepare the most engaging content, publish in their rush hours, and in the effect, build strong relationships, earn subscribers, and drive revenue.

There’s not a quick solution to achieve it. However, this process is worth the effort, the more so, there’s a free tool that helps to unveil all the secrets – Google Analytics.

We analyzed ten different digital publishers’ websites gathering around topics like lifestyle, finance, sport. Thanks to Google Analytics we collected data which comes from the last 12 months – from March 2020 to March 2021.

Here are the most intriguing conclusions we received that might be significant for digital publishers and their monetization process.

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.