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Tag: social media

How to Leverage Social Media to Promote Your Digital Publication?

Social media ranks incredibly high when it comes to the effective promotion of digital publications. Thanks to them you can actively engage your fans or get constructive feedback from followers, as well as vividly increase the number of readers and subscribers. And the best part is, you have got everything at your fingertips.

It doesn’t mean the only task required is to set up accounts on the most popular social media channels and the rest will fall into place. It never worked this way. Achieving significant and measurable results requires three elements: strategy, engagement, and regularity. 

Sticking up to them along with using tips included in this article is a recipe for effective promotion.

How to Promote a Magazine on Social Media?

At every critical moment on the path of exploring content on different digital distribution channels, magazine publishers should catch potential customers’ attention and offer them tailor-made value encouraging to visit their website. The goal is to build a loyal audience base, which will eventually lead to monetization on the next level of a sales funnel. The direct road to achieve it is through social media which are the best way to promote magazine brand successfully.

Have you ever wondered what factors affect people’s buying decisions? This process is mainly determined by the recognition of the brand or someone’s recommendation. Products you already know or heard about are taking precedence among the others during the purchasing.

Social media marketing is based on a similar mechanism – building brand visibility, getting recommendations and easy sharing function – all those elements foster recognition of the product by customers. For publishers, this is a perfect opportunity to present a piece of their content to a wide audience. It results in improving website traffic and generating more revenues whilst reducing marketing costs.

To turn all social media activities into gold, it’s necessary to know where to be and how to do it right.

That’s the main reason why we’ve started a series of articles dedicated to specific social media platforms. The goal is to equip publishers with proper knowledge that allows to make profits without sharing them with technology companies.

Facebook is our first shot. In just a moment you’ll find out that it can be your greatest friend in the social media journey.

How To Run a Facebook Contest to Promote Your Magazine

One of the most effective ways of promoting your business, whatever it would be, is through the word of mouth. Emotions, that’s what fuel this type of promotional engine, and the best way to utilize it is through the contests run on facebook. You are just few taps away to learn all about running a facebook contest to promote your magazine app for free.