In 2012, there were one billion smartphone users. 2013 saw steady, incremental tablet growth. What will 2014 bring? We gathered expert Tweets for a glimpse into the future of digital and mobile publishing.
When it comes to predicting the direction of digital publishing, you need a keen understanding of global trends and behavioral aspects of magazines’ readers. We have recognized at least three global trends that will help you forecast the future of digital magazines in 2014. In this article, you will learn even more.
iTunes Newsstand pays off
Magazines are here to stay. Read this and tell me otherwise: http://t.co/CbJlgoXLYD
— David Hicks (@david_hicks) January 11, 2014
The mobile market continues to grow, with new and unexpected players appearing
— Mack Collier (@MackCollier) January 16, 2014
If you're keen to read more about Tesco's cheap tablet, full review is here: http://t.co/PH3Qwp7OhV
— Andrew Lanxon Hoyle (@Batteryhq) October 11, 2013
Giants will join the digital publishing adventure
— Martin Maynard (@martinmaynard) January 9, 2014
Facebook to launch news readers in the Flipboard mode, according to Re/code: Weakness of aggregated news reade… http://t.co/AE8n5UfX23
— TalkingNewMedia (@talkingnewmedia) January 15, 2014
- Digital magazines will become more popular in 2014
- Content marketing instead of shooting ads
- Content owners will monetize by republishing on mobile devices
There are various reasons publishers choose 1:1 digital replica publishing for mobile devices. Based on discussions with our clients, we can distinguish following reasons:
- In print magazines that are seeking cost optimization, digital publishing is a method of content reuse, therefore reducing the bottom line.
- Publishers explore new target groups. They evolve faster and increase circulation by accumulating online readers (top line up).
- Print on demand needs to speed up the time to market to test business assumptions and to receive fast market feedback.
- There are publishers who own rights to titles no longer in circulation, but these publishers see opportunities in reselling back issues. For this publishers going digital, 1:1 print replica is an extraordinary way to achieve cost-effective monetization on content already owned. (By the way, if you know such a publisher, please drop us a line.)
Are you one of them?