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The Benefits of Having a Mobile App for Your Magazine

The Benefits of Having a Mobile App for Your Magazine

Published October 18, 2023 by Paulina Kubala-Chuchnowska

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits.

There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.

If you want to get a solid dose of knowledge about a mobile app for magazines, read about titbits from the publishing world, and be surprised with facts about them, click the “Continue reading” button. Enjoy!

The Importance of Optimizing Your Digital Magazine for SEO

The Importance of Optimizing Your Digital Magazine for SEO

Published September 8, 2023 by Paulina Kubala-Chuchnowska

Distributing a magazine online is the first step to success in today’s publishing industry. Letting yourself be found effectively by potential readers is the second one. How do you increase your web visibility and make people come across your resources on their own? There is a way to achieve that and it is called SEO.

Millions of people search for millions of queries every day, trying to find an answer to their questions typed into Google. Including you. How many pages of Google search results do you usually visit? One, two, three? If you chose the last two answers, you belong to a definite minority. The statistics on this topic are stunning. The research shows that only 0.63% of people click on the second page. Knowing that, ask yourself a question – what are the chances your content will be found by people who haven’t met your brand yet?

Whether you are a small local magazine or a bigger national publication, you have to provide your business constant visibility in search results – the higher, the better – to be found by people who are looking for something. And we will tell you how to achieve that.

ChatGPT and Magazine Publishers — New Friendship in the Business World

Published July 6, 2023 by Paulina Kubala-Chuchnowska

The artificial intelligence (AI) chatbot called ChatGPT, which has taken the world by storm, increasingly boldly enters the publishing business. Although it’s not perfect and still needs a lot of improvement, we can already say that it has significant potential to drive the next revolution of the digital magazine world.

Along with announcing the release of the free version of ChatGPT, the public went on reconnaissance — to be more specific, 100 million users in just over two months since launch. People logged in to get answers to the most diverse questions that could pop into their heads. The Internet has been flooded with screenshots of these (sometimes ridiculous) dialogues. The result? Some said there was nothing to be fascinated with, others, on the contrary, that there is unlimited potential in this tool.

So, who is right?

Basically, both. The ChatGPT needs a lot of improvement and at this point, it is not able to fully replace full-time employees. However, it can help them a lot, especially if we are talking about magazine publishers.

The Importance of Digital Transformation for Magazine Publishers in 2023

The Importance of Digital Transformation for Magazine Publishers in 2023

Published June 19, 2023 by Paulina Kubala-Chuchnowska

We live in an incredible age, an age of digital transformation. We witness enormous yet fascinating changes touching almost every industry in the world. It is no different from the publishing business. Magazine publications are right in the middle of the process of the digital revolution and this year seems to be a crucial moment for them.

What we are observing right now is no more no less a digital transformation spilling over to every aspect of publishing. This process is compared by many to a breakthrough on the scale of the invention of the printing movable type. If we want to understand the details of this development and its consequences fully, we must go far beyond turning a paper page into a screen view.

How far? That is the question you’ll find the answer in the following article.

Sell Stories, Not Products. How Digital Magazines Become a Way to Succeed in E-commerce

Sell Stories, Not Products. How Digital Magazines Become a Way to Succeed in E-commerce

Published November 29, 2021 by Paulina Kubala-Chuchnowska

Digital magazines have ceased to be products created only by publishers as we traditionally understand them. The rise of digital publishing platforms has made more and more non-publishers brands are preparing and distributing online publications independently. As time moves on, the line between the business world and publishing is blurring. This heralds an exciting new chapter of engaging customers in more innovative and creative ways, in accordance with the principle, every company is a media company today.

This phenomenon is observed primarily in the e-commerce industry. Entrepreneurs have noticed that selling products digitally cannot be complete without offering proper online content, while social media channels or blogs are definitely not enough to achieve satisfactory sales results today. Digital magazine has become a solution helping to meet these needs.

If you’re running (or planning to run) an e-commerce store and thinking about extending your content strategy this article is for you. It answers a few basic questions. Does publishing digital magazines by e-commerce is only a temporary trend or a solid long-term strategy? How do well-known brands manage their online publications? What is the recipe for success?

If you’re curious to know the answers, read further.

5 Doubts About Print Magazine Online Clarified by PressPad

5 Doubts About Print Magazine Online Clarified by PressPad

Published June 10, 2021 by Paulina Kubala-Chuchnowska

Modern publishing is something more than a choice between print and digital. The debates taking place in recent years about whether digital will replace print and when it will come should really be a discussion about the proportions of demand for these two publishing versions. If you want to run a print magazine online, it doesn’t have to mean reducing or eliminating paper editions – it’ll be more like a distribution extension and maybe a path to sustaining your newsroom in the digital future.

Print magazine online as a subject of particular interest raises some doubts. These are related to the role it plays in the publishing business, the PDF replicas usage, the safety of the distribution process, and the availability of this solution.

This article aims to clarify the above doubts and answer questions many publishers asked about print magazines online. Do you want to get the whole truth about it?

PressPad Has Launched a Brand New Magazines App for Android

PressPad Has Launched a Brand New Magazines App for Android

Published May 11, 2020 by Paulina Kubala-Chuchnowska

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

Digital Publishing Solutions – the Right Way to Monetize Online Content?

PressPad Digital Publishing Solutions are the Way to Monetize Online Content

Digital Publishing Solutions – the Right Way to Monetize Online Content?

Published January 21, 2019 by Paulina Kubala-Chuchnowska

Digital publishing solutions are the answer to rapidly growing readership trends: consuming news on mobile devices, getting magazines via an app and buying publications in browsers thanks to online payments. The goal is to enable publishers to create, distribute and monetize their content in a way corresponding to the above mentioned digitalization tendencies.

The technological development resulted in the appearance of the requirement to implement digital publishing solutions. Today, the IT companies improving electronic text formats, designing mobile devices and digital software, fulfill the essential role also in a different field – they are designating online publishing trends.

PressPad responds to these trends by creating three flagship digital publishing solutions.

How to Create and Promote a Profitable Online Magazine?

create and promote an online magazine with PressPad

How to Create and Promote a Profitable Online Magazine?

Published July 17, 2018 by Paulina Kubala-Chuchnowska

Have you ever wondered if creating and running your own digital magazine is a good, profitable idea, should it be a part of your growth strategy and can you monetize it? The answer to all these questions is: yes.

Easy to say? It will be best if you can find out for yourself in a moment.

Digital magazine publishing is a business venture that often involves the construction of a new team and a certain organizational structure. We would like to draw your attention to some of the activities related to the publishing process: creating attractive magazine features and effective issues promoting.

Childhood is Very Important – Behind the Scenes of The Child City Digital Magazine

Childhood is Very Important – Behind the Scenes of The Child City Digital Magazine

Published November 18, 2016 by Wojtek Szywalski

Children’s publishing is demanding, and still represented by the fraction of digital publications —children apps — available online.

We’re always happy to put our 2 cents into this fabulous area of digital publishing.

As a father of two I know how hard it might be to learn kids identifying opportunities among the ocean of online threats.

In this case, apps for kids appear to be the great solution for parents to sleep well when kids are on tablets. That’s true not only about magazine apps but all sort of apps of various industries for kids including digital publishing for children.

The Digital Publishing Landscape for 2015

The Digital Publishing Landscape for 2015

Published December 30, 2014 by Wojtek Szywalski

2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.