In the age of Apple iPad and Android devices Design Magazine become more and more popular. Publishers try to use them as competitive advantage and a way to broaden their reach.
Magazines and newspapers around the World use Design Magazine already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Design Magazine to get to the readers.
Why Publishers should use Design Magazine?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Design Magazine were developed to help publishers focus on their job better.
There are several reasons why magazine and newspaper publishers adopt Design Magazine so fast.
Firstly use of Design Magazine helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Design Magazine help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Design Magazine help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
PressPad brings publisher closer to the reader
PressPad founders use to run a consulting company that was approached by magazine publishers all the time. They couldn't sell their services due to time and money required to plan and develop custom build applications. They realized there is a niche for that kind of software and this is how PressPad was created – a free to try, simple to use, yet powerful tool that is now friend to hundreds of magazine titles around the Globe.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!