Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Design Magazines.
Why publishers need Design Magazines?
Publishers of all sizes can benefit from using Design Magazines in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Design Magazines and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Design Magazines help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Design Magazines helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Publishers get more readers with Design Magazines
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Design Magazines were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
PressPad – a great example of Design Magazines
PressPad was created to relieve publishers from the pain of dealing with App Store and Google Online Store policies. Using PressPad publishers don't have to build expensive IT teams, learn how to manage mobile projects, outsource work, and so on. All they have to do is use dead-simple online tool to bring their content to iPads and Android devices of their readers.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!