Publishers increase interest in Desktop Publisher For IPad to limit their overhead costs, deliver content faster and build relationship with readers on wider variety on mobile devices.
Publishers get more readers with Desktop Publisher For IPad
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Desktop Publisher For IPad were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
Reasons behind publishers adopting Desktop Publisher For IPad
There are several reasons why magazine and newspaper publishers adopt Desktop Publisher For IPad so fast.
Firstly use of Desktop Publisher For IPad helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Desktop Publisher For IPad help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Desktop Publisher For IPad help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why Publishers should use Desktop Publisher For IPad?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Desktop Publisher For IPad were developed to help publishers focus on their job better.
PressPad Desktop Publisher For IPad
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!