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Desktop Publishers For IPad bring publishers closer to their readers

Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Desktop Publishers For IPad.

Reasons behind publishers adopting Desktop Publishers For IPad

There are several reasons why magazine and newspaper publishers adopt Desktop Publishers For IPad so fast. Firstly use of Desktop Publishers For IPad helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Desktop Publishers For IPad help them do that. Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Desktop Publishers For IPad help reduce cost significantly both in terms of time and money. Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.

Why publishers need Desktop Publishers For IPad?

Publishers of all sizes can benefit from using Desktop Publishers For IPad in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters. This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards. Use of Desktop Publishers For IPad and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.

Desktop Publishers For IPad save tons of time and money

When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on. Publishers choose Desktop Publishers For IPad to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.

PressPad Desktop Publishers For IPad

PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
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