There are several reasons why magazine and newspaper publishers adopt Desktop Publishing so fast.
Firstly use of Desktop Publishing helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Desktop Publishing help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Desktop Publishing help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why Publishers should use Desktop Publishing?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Desktop Publishing were developed to help publishers focus on their job better.
Desktop Publishing save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Desktop Publishing to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Examples of Desktop Publishing
PressPad is a great example of Desktop Publishing. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!