Use Desktop Publishing to deliver your magazine on iPad
Desktop Publishing are a new weapon in the ongoing search for new readers and new markets. Publishers all around the world use them to create more appealing offer.
Reasons behind publishers adopting Desktop Publishing
There are several reasons why magazine and newspaper publishers adopt Desktop Publishing so fast. Firstly use of Desktop Publishing helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Desktop Publishing help them do that. Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Desktop Publishing help reduce cost significantly both in terms of time and money. Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.Why Publishers should use Desktop Publishing?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Desktop Publishing were developed to help publishers focus on their job better.Desktop Publishing save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on. Publishers choose Desktop Publishing to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.Examples of Desktop Publishing
PressPad is a great example of Desktop Publishing. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!
— Bronze Magazine (@BronzeMagazine) December 19, 2013
.@presspadapp's pricing model is tempting: https://t.co/sDViFxPMUu
— Mequoda (@mequoda) December 24, 2014
Awesome job with the app! It looks great!
— Osmar Padilla (@oypadilla) February 28, 2018
— John Morrow Alter Ego Comic Books about PressPad Stores
— Georgina Hunter-Jones Helicopter Life Magazine about PressPad Magz
— Paul Velasco Grand Prix 247 about PressPad News for WordPress
— Corina Chirileasa Romania Insider about PressPad News for RSS feed
About PressPad
PressPad was established in 2011, just a few months after the inauguration of the revolutionary iPad by Steve Jobs during his unforgettable presentation on Apple Special Event in San Francisco.
iPad changed the way people perceived magazines publishing, and PressPad joined that revolution right away.
Our digital publishing platform for publishers is the answer for the rapidly growing mobile consumers segment and demand for easy-to-use digital publishing products.
We built PressPad as a software as a service solution with simplicity in mind delivering native mobile magazine apps, news apps, and digital newsstands for publishers base on a PDF format. Our customers are located mainly in the US, UK, Australia, and Japan. However, our apps support publishers scattered all around the world.
PressPad is a software as a service platform that is built around the publishers' needs. We speak human voice and understand that magazine apps or digital kiosks are must-have assets to win readers. Yet many magazine publishers need education in digital marketing and digital publishing. PressPad offers that level of commitment to help magazine publishers build necessary skills. So, we create magazine publishing apps and educate about digital magazine publishing.
PressPad is not another digital publishing platform because we closely work with publishers. Our one-on-one approach is well known and appreciated by many publishers. Especially those magazine publishers that are looking for a friendly digital publishing platform.
PressPad’s specialists become publishers’ advisors, trying to understand the publisher's unique needs. Thanks to that approach we can assess the marketing and sales processes of the publishers. That assessment makes us in power to adjust and optimize publishers' promotional processes. As an outcome, our publishers can earn more using the apps and marketing knowledge we share.
Every digital magazine is different and has a unique business environment. Publishers can read about successful magazine sales tips to build their skills too. Also, they can learn how to create an iPad magazine, and how to convert a magazine into a digital app available on the most popular mobile platforms.
Even skeptics who doubt bringing print magazines online admit that converting a print magazine to a mobile app is easy to do with PressPad.
We believe in PressPad, that even most niche publications can find their space and succeed online as digital magazines or mobile apps. Here is a case study to prove our stance.
Digital magazine publishing can be easy with PressPad. Try PressPad today. It costs you only time and a little bit of courage (smile).
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