Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
Why Publishers should use Desktop Publishing For IPad?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Desktop Publishing For IPad were developed to help publishers focus on their job better.
Why publishers need Desktop Publishing For IPad?
Publishers of all sizes can benefit from using Desktop Publishing For IPad in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Desktop Publishing For IPad and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Magazines and newspapers around the World use Desktop Publishing For IPad already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Desktop Publishing For IPad to get to the readers.
PressPad – a great example of Desktop Publishing For IPad
PressPad was created to relieve publishers from the pain of dealing with App Store and Google Online Store policies. Using PressPad publishers don't have to build expensive IT teams, learn how to manage mobile projects, outsource work, and so on. All they have to do is use dead-simple online tool to bring their content to iPads and Android devices of their readers.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!