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Publishers love Desktop Publishing Programs

Desktop Publishing Programs are a new weapon in the ongoing search for new readers and new markets. Publishers all around the world use them to create more appealing offer.

Desktop Publishing Programs help small and medium publishers compete with big rivals

When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Desktop Publishing Programs helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.

Why publishers need Desktop Publishing Programs?

Publishers of all sizes can benefit from using Desktop Publishing Programs in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters. This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards. Use of Desktop Publishing Programs and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.

How Desktop Publishing Programs can help you grow?

Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Desktop Publishing Programs. Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!

PressPad brings publisher closer to the reader

PressPad founders use to run a consulting company that was approached by magazine publishers all the time. They couldn't sell their services due to time and money required to plan and develop custom build applications. They realized there is a niche for that kind of software and this is how PressPad was created – a free to try, simple to use, yet powerful tool that is now friend to hundreds of magazine titles around the Globe.
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