There are several reasons why magazine and newspaper publishers adopt Desktop Publishing Software so fast, these are:
Firstly use of desktop publishing software helps them get closer to the readers. This is job number one for publishers – just get to as many readers as possible, with a content as good as possible.
And desktop publishing software help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Desktop Publishing Software help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Magazines and newspapers around the World use desktop publishing software already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Desktop Publishing Software to get to the readers.
Desktop Publishing Software help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Desktop Publishing Software helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
When time is money (always?) Publishers turn their attention to companies like PressPad. What PressPad does is create a hustle–free environment where Magazine owners simply upload a PDF file, click "publish" and can focus on marketing their app. No IT consulting, months of application development and extraordinary costs – PressPad is a simple online tool that exactly the same.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!