Between 2010 (introduction of Apple iPad) and today Digital Magazine Apps become a necessary element of Publishers toolkit. They sit in the same compartment as Adobe InDesign now.
Digital Magazine Apps help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Magazine Apps helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Publishers get more readers with Digital Magazine Apps
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Digital Magazine Apps were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
Digital Magazine Apps save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Digital Magazine Apps to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
PressPad Digital Magazine Apps
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!