Using Digital Magazine Platform
Apple brought modern tablets to market in 2010. Google build on that with extraordinary growth of Android based devices. Now magazine and newspaper publishers can capitalize on their work with a use of Digital Magazine Platform.
Why publishers need Digital Magazine Platform?
Publishers of all sizes can benefit from using Digital Magazine Platform
in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Digital Magazine Platform
and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
How Digital Magazine Platform can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Digital Magazine Platform
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
Digital Magazine Platform save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Digital Magazine Platform
to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
PressPad – a great example of Digital Magazine PlatformPressPad
was created to relieve publishers from the pain of dealing with App Store and Google Online Store policies. Using PressPad
publishers don't have to build expensive IT teams, learn how to manage mobile projects, outsource work, and so on. All they have to do is use dead-simple online tool to bring their content to iPads and Android devices of their readers.