Digital Magazine Software bring publishers closer to their readers
Between 2010 (introduction of Apple iPad) and today Digital Magazine Software become a necessary element of Publishers toolkit. They sit in the same compartment as Adobe InDesign now.
Reasons behind publishers adopting Digital Magazine SoftwareThere are several reasons why magazine and newspaper publishers adopt Digital Magazine Software so fast.
Firstly use of Digital Magazine Software helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Magazine Software help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Magazine Software help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Digital Magazine Software help small and medium publishers compete with big rivalsWhen Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Magazine Software helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Why Publishers should use Digital Magazine Software?Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Magazine Software were developed to help publishers focus on their job better.
PressPad - Digital Magazine Software that will help you reach new readers worldwidePressPad helps publishers deliver their content to iPad and Android tablets users with a sexy and easy to use dedicated applications. It only takes few steps to set up a dedicated mobile application for your magazine.