Digital Magazine Subscriptions bring publishers closer to their readers
Digital Magazine Subscriptions are a new weapon in the ongoing search for new readers and new markets. Publishers all around the world use them to create more appealing offer.
Reasons behind publishers adopting Digital Magazine Subscriptions
There are several reasons why magazine and newspaper publishers adopt Digital Magazine Subscriptions so fast.
Firstly use of Digital Magazine Subscriptions helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Magazine Subscriptions help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Magazine Subscriptions help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Digital Magazine Subscriptions help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Magazine Subscriptions helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Digital Magazine Subscriptions save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Digital Magazine Subscriptions to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Examples of Digital Magazine Subscriptions
PressPad is a great example of Digital Magazine Subscriptions. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!