Magazine Publishers need to use Digital Online Magazine
Between 2010 (introduction of Apple iPad) and today Digital Online Magazine become a necessary element of Publishers toolkit. They sit in the same compartment as Adobe InDesign now.
How Digital Online Magazine can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Digital Online Magazine.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
Why publishers need Digital Online Magazine?
Publishers of all sizes can benefit from using Digital Online Magazine in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Digital Online Magazine and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Magazines and newspapers around the World use Digital Online Magazine already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Digital Online Magazine to get to the readers.
Examples of Digital Online Magazine
PressPad is a great example of Digital Online Magazine. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!