Between 2010 (introduction of Apple iPad) and today Digital Online Magazines become a necessary element of Publishers toolkit. They sit in the same compartment as Adobe InDesign now.
Why publishers need Digital Online Magazines?
Publishers of all sizes can benefit from using Digital Online Magazines in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Digital Online Magazines and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Why Publishers should use Digital Online Magazines?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Online Magazines were developed to help publishers focus on their job better.
Reasons behind publishers adopting Digital Online Magazines
There are several reasons why magazine and newspaper publishers adopt Digital Online Magazines so fast.
Firstly use of Digital Online Magazines helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Online Magazines help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Online Magazines help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Digital Online Magazines examples
PressPad is a great example of Digital Online Magazines. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad is free to try and no long-term commitment is necessary.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!