Magazine and newspaper readers are looking for their favorite titles on their iPads and publishers have to respond quickly. This is why Digital Publication Software help shape publishing industry nowadays.
Reasons behind publishers adopting Digital Publication Software
There are several reasons why magazine and newspaper publishers adopt Digital Publication Software so fast.
Firstly use of Digital Publication Software helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publication Software help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publication Software help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Magazines and newspapers around the World use Digital Publication Software already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Digital Publication Software to get to the readers.
Digital Publication Software help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Publication Software helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
PressPad - Digital Publication Software that will help you reach new readers worldwide
PressPad helps publishers deliver their content to iPad and Android tablets users with a sexy and easy to use dedicated applications. It only takes few steps to set up a dedicated mobile application for your magazine.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!