Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Digital Publish Suite.
Digital Publish Suite help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Publish Suite helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Magazines and newspapers around the World use Digital Publish Suite already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Digital Publish Suite to get to the readers.
Reasons behind publishers adopting Digital Publish Suite
There are several reasons why magazine and newspaper publishers adopt Digital Publish Suite so fast.
Firstly use of Digital Publish Suite helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publish Suite help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publish Suite help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Examples of Digital Publish Suite
PressPad is a great example of Digital Publish Suite. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!