In the age of Apple iPad and Android devices Digital Publisher Suite For IPad become more and more popular. Publishers try to use them as competitive advantage and a way to broaden their reach.
Why publishers need Digital Publisher Suite For IPad?
Publishers of all sizes can benefit from using Digital Publisher Suite For IPad in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Digital Publisher Suite For IPad and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Reasons behind publishers adopting Digital Publisher Suite For IPad
There are several reasons why magazine and newspaper publishers adopt Digital Publisher Suite For IPad so fast.
Firstly use of Digital Publisher Suite For IPad helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publisher Suite For IPad help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publisher Suite For IPad help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why Publishers should use Digital Publisher Suite For IPad?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Publisher Suite For IPad were developed to help publishers focus on their job better.
Examples of Digital Publisher Suite For IPad
PressPad is a great example of Digital Publisher Suite For IPad. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!