Digital Publishing Blog are a new weapon in the ongoing search for new readers and new markets. Publishers all around the world use them to create more appealing offer.
Reasons behind publishers adopting Digital Publishing Blog
There are several reasons why magazine and newspaper publishers adopt Digital Publishing Blog so fast.
Firstly use of Digital Publishing Blog helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Blog help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Blog help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Digital Publishing Blog save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Digital Publishing Blog to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Digital Publishing Blog help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Publishing Blog helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
PressPad Digital Publishing Blog
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!