Digital Publishing Business for Google Android devices
Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
Why Publishers should use Digital Publishing Business?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Publishing Business were developed to help publishers focus on their job better.
Magazines and newspapers around the World use Digital Publishing Business already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Digital Publishing Business to get to the readers.
Reasons behind publishers adopting Digital Publishing Business
There are several reasons why magazine and newspaper publishers adopt Digital Publishing Business so fast.
Firstly use of Digital Publishing Business helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Business help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Business help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Digital Publishing Business examples
PressPad is a great example of Digital Publishing Business. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad is free to try and no long-term commitment is necessary.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!