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Use Digital Publishing Companies to deliver your magazine on iPad
Digital Publishing Companies are a new weapon in the ongoing search for new readers and new markets. Publishers all around the world use them to create more appealing offer.
Why publishers need Digital Publishing Companies?
Publishers of all sizes can benefit from using Digital Publishing Companies in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Digital Publishing Companies and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Digital Publishing Companies save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Digital Publishing Companies to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Why Publishers should use Digital Publishing Companies?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Publishing Companies were developed to help publishers focus on their job better.
PressPad – a great example of Digital Publishing Companies
PressPad was created to relieve publishers from the pain of dealing with App Store and Google Online Store policies. Using PressPad publishers don't have to build expensive IT teams, learn how to manage mobile projects, outsource work, and so on. All they have to do is use dead-simple online tool to bring their content to iPads and Android devices of their readers.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!