Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Digital Publishing Design.
Reasons behind publishers adopting Digital Publishing Design
There are several reasons why magazine and newspaper publishers adopt Digital Publishing Design so fast.
Firstly use of Digital Publishing Design helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Design help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Design help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why publishers need Digital Publishing Design?
Publishers of all sizes can benefit from using Digital Publishing Design in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Digital Publishing Design and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
Magazines and newspapers around the World use Digital Publishing Design already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Digital Publishing Design to get to the readers.
PressPad Digital Publishing Design
PressPad sees significant grow in the magazine category over last couple of month. The tool delivers a holistic approach to mobile publishing. With it Publishers can simply upload their content online, click "publish" and have a dedicated iPad and Android application ready. Try PressPad free.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!