Magazine and newspaper readers are looking for their favorite titles on their iPads and publishers have to respond quickly. This is why Digital Publishing Platforms help shape publishing industry nowadays.
Reasons behind publishers adopting Digital Publishing Platforms
There are several reasons why magazine and newspaper publishers adopt Digital Publishing Platforms so fast.
Firstly use of Digital Publishing Platforms helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Platforms help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Platforms help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Publishers get more readers with Digital Publishing Platforms
Increasing the number of channels publishers can reach new readers is probably number one job today for publishing companies. Apple started mobile revolution in 2010 with release of original iPad and suddenly publishers woke up in a reality where they have to embrace this new medium. Simple Digital Publishing Platforms were developed to help publishers focus on delivering content to readers, relieve them of IT headache and dealing with App Store and Google Play Store policies.
Magazines and newspapers around the World use Digital Publishing Platforms already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Digital Publishing Platforms to get to the readers.
Examples of Digital Publishing Platforms
PressPad is a great example of Digital Publishing Platforms. Publishers don't have to learn new software, as it runs in the browser. They don't have to spend time or money on development, because PressPad takes care of that and constantly updates it to a newer version. Finally using tools like that help publishers focus on their job and create outstanding content.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!