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How to use Digital Publishing Suit

Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Digital Publishing Suit.

Reasons behind publishers adopting Digital Publishing Suit

There are several reasons why magazine and newspaper publishers adopt Digital Publishing Suit so fast. Firstly use of Digital Publishing Suit helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Suit help them do that. Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Suit help reduce cost significantly both in terms of time and money. Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.

Why Publishers should use Digital Publishing Suit?

Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Publishing Suit were developed to help publishers focus on their job better.

Digital Publishing Suit save tons of time and money

When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on. Publishers choose Digital Publishing Suit to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.

PressPad brings publisher closer to the reader

PressPad founders use to run a consulting company that was approached by magazine publishers all the time. They couldn't sell their services due to time and money required to plan and develop custom build applications. They realized there is a niche for that kind of software and this is how PressPad was created – a free to try, simple to use, yet powerful tool that is now friend to hundreds of magazine titles around the Globe.
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