Magazine Publishers need to use Digital Publishing Technology
Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
Reasons behind publishers adopting Digital Publishing Technology
There are several reasons why magazine and newspaper publishers adopt Digital Publishing Technology so fast.
Firstly use of Digital Publishing Technology helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Technology help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Technology help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Digital Publishing Technology help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Publishing Technology helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Why Publishers should use Digital Publishing Technology?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Publishing Technology were developed to help publishers focus on their job better.
PressPad - Digital Publishing Technology that will help you reach new readers worldwide
PressPad helps publishers deliver their content to iPad and Android tablets users with a sexy and easy to use dedicated applications. It only takes few steps to set up a dedicated mobile application for your magazine.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!