Up until 2010 magazine publishers followed a very know path. Last big thing that happened to publishing industry was invention of the Internet and ever since not much changed. Until 2010 when completely new category of devices was introduced and very well adopted by the users: Apple iPads and Android tablets.
Magazines and newspapers around the World use Digital Publishing Trends already
Introduction of iPad in 2010, closely followed by Android tablets few months later really changed the way people consume content nowadays. New opportunities opened for many publishers and significant percentage of them already uses Digital Publishing Trends to get to the readers.
Reasons behind publishers adopting Digital Publishing Trends
There are several reasons why magazine and newspaper publishers adopt Digital Publishing Trends so fast.
Firstly use of Digital Publishing Trends helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Trends help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Trends help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Digital Publishing Trends help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Digital Publishing Trends helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Digital Publishing Trends examples
PressPad is a great example of Digital Publishing Trends. With an easy to use interface, no software to install and quick response time Publishers can deliver dedicated applications to App Store and Android market in a matter of minutes. PressPad is free to try and no long-term commitment is necessary.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!