Magazine Publishers need to use Electronic Magazine Subscriptions
Publishers strive to deliver better and better content to wider range of new readers. One of the latest piece in their equipment are Electronic Magazine Subscriptions.
Electronic Magazine Subscriptions help small and medium publishers compete with big rivals
When Apple introduced the iPad in 2010 very few small publishers thought they can compete with big titles. What has happened since then surprised experts and media all around the World: rise of Electronic Magazine Subscriptions helped mostly small publishers, while big media corporations fall behind or got stuck with custom build solutions that aged fairly quickly.
Why Publishers should use Electronic Magazine Subscriptions?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Electronic Magazine Subscriptions were developed to help publishers focus on their job better.
Why publishers need Electronic Magazine Subscriptions?
Publishers of all sizes can benefit from using Electronic Magazine Subscriptions in their day-to-day workflow. For one going mobile enlarge number of ways readers can access your publication. Secondly publishers that previously were operating only locally now can reach new markets without enormous costs of doing so 10 years ago. Lastly publishers can be one of the first in their category, therefore gain significant advantage over late adopters.
This is not only limited to big publishing companies. Introduction of App Store Newsstand and Google Play newsspaper and magazine categories allowed small publishers compete with big companies on equal rights. Final call is made by readers around the world. They vote with their credit cards.
Use of Electronic Magazine Subscriptions and fast adoption of iPads and Android tablets democratize publishing market and help small and medium publishers in a way that was simply not available to them few years ago.
When time is money (always?) Publishers turn their attention to companies like PressPad. What PressPad does is create a hustle–free environment where Magazine owners simply upload a PDF file, click "publish" and can focus on marketing their app. No IT consulting, months of application development and extraordinary costs – PressPad is a simple online tool that exactly the same.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!